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Shanghai Land River Trading CO., LTD was built in 2017, committed to bringing cultural and spiritual brands and products into the Chinese market, and aims to provide higher quality products and services, as well as more rich and interesting life experiences.

Now we are the 5.11 Tactical exclusive distributor in China mainland. In the past 5 years, we have established a good and trusting relationship with the brand side. The business of 5.11 in China kept growing stably year by year. It has maintained growth even during these two years of the COVID 19 pandemic.

Our business development has adhered to the strategic direction of combining online and off-line, sales and communities, wholesale and retail, which not only laid a foundation for the future development of the brand. But also established an active consumer community.

We have always to find excellent outdoor lifestyle brands. We look forward to long-term cooperation. And hope not only to bring good products into China, but also to spread the brand culture and life concept to Chinese consumers.


AGENT BRAND

5.11

The global tactical brand leader which have rich product lines, such as garments, pants, backpacks, shoes and accessories.



B.C.U.N - Bushcrafr Union

Exclusive distributor in China for several Bushcraft brands from Nordic. Advocating the Hardcore Outdoor Lifestyle.

PRIVATE BRAND
HEY GUN
The hardcore culture consumer brand which has coffee, craft beer, and fully detachable small gun models.

ADVANTAGE

Rich Experience in Brand Operation

Our team members have more than 10 years of experience in the outdoor sports industry, and have accumulated rich channel resources and customer resources, which involve in various segments of the scene.

Leading Operation Principle

Different from traditional outdoor or tactical brand agency companies, our brand operation principle gives consideration to the joint development of online and off-line, focusing on cultural communication and community building. We only choose brands with cultural influence to cooperate with.



High Quality Dealer Resources

We have almost 100 dealers in the whole China in outdoor and tactical area. 

We also gathered more than 150k fans and consumers online. 



Community Construction

We continue to invest in building the "Hardcore Outdoor Lifestyle Community", regularly organizing equipment experiences, sharing sessions, and outdoor activities, aiming to provide consumers who love tactical culture with a feeling and identity of home.




CHANNELS

Own Store

Our concept store located in Shanghai, next door to the Harley-Davidson flagship store, is a collection of tactical culture, tactical gear, tactical coffee, and craft beer that has become a hub for tactical enthusiasts.

Off-line

We have a wide range of off-line retail channel cooperation, no matter in department stores, shopping mall, outdoor stores, military stores, and shooting ranges.



Online

The flagship stores of T-mall, JD.com and Tik Tok, the three most

mainstream e-commerce platforms in China, are operated by our high-quality dealers and have high growth potential.



Crossfit

Along with the rapid development of Crossfit in China, we have extensive cooperation with Crossfit Chinese officials and Crossfit Boxes all over the country, no matter for events or competitions. This group is an extension of tactical enthusiasts

COMMUNITY
Member Activities

Our community organizes activities with many kinds of partners, including AHA first aid courses, personal overseas safety protection, MMA experience, IPSC training, etc.


Events

We are actively involved in some Tactical and Crossfit events, such as the 2018-2019 Asia Crossfit Championship.

In 2018-2019, we sponsored the “The New Military Five” twice which is a comprehensive physical challenges with the theme of Chinese local tactics.

We are also will participate in the 2019 Spartan Race in China which launched a joint product with 5.11, and also the 2019 STC Triathlon Series.


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CONTACT US

Shanghai Land River Trading Co., Ltd


ADD: Land River Office, Building S5, No.1078 Huajiang Road, Jiading District, Shanghai, China

Tel: +86-21-6256 6858

E-mail: service@land-river.com

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